Swifty Knowledge Base

How do I find my brand colors?

Updated Sep 21, 2026

To get started

  1. Upload your logo to the Image Color Picker site.
  2. Click on each color in the logo and write down the 6 digit Alpha-Numeric code next to "HTML code:" should look something like this: #FFBD11. These are called hex codes and they are used to set the colors on your Swifty site. There are three main colors that we want:
  1. Primary - The color in this position will be the dominant color on the site.
  2. Secondary - This will be used in subheadings and other areas on the site.
  3. Accent - This color is used more sparingly throughout the site.
If your logo only has one or two colors in it, you can use a tool like Canvas Color Wheel to help choose your secondary and accent colors.

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